Adopting the name from the Greek word "cephas" which means "rock", SEFAS is founded on the cornerstone of core values and strong ethics, resonating through the group’s people management system and daily operations.

With the establishment of SEFAS Group in 1997, we are recognized as pioneers in our field and industry. Through continuous development and perpetual growth, we continue to attain harmonious advancement in economic and social contribution for our local community and our nation.

Today, with more than 20 offices and warehouses accessible across the country, SEFAS continues to thrive, expanding the reliable services and distribution network to provide solutions and deliver value to our customers and partners. Progressively moving forward, SEFAS aims to continuously deliver commitment and distinction to become a reliable and trusted partner.

Our Vision

To make life better by delivering value to our customers, partners, employees, shareholders and the world around us.

Our Mission

PEOPLE

We believe that people are the core that sustain the company towards a brighter future. It is our priority to consistently develop our people’s skills and capabilities.

PRODUCTIVITY

Safeguarding a smart and efficient organization, maintaining productivity at maximum level and preserving the best possible output and execution in any circumstance.

PARTNER

The satisfaction of our partners is our top priority. We take pride in building our business to become a reliable partner, to always provide our best services and fulfill our commitment.

PROGRESS

We strive to maximize our distinctive capabilities and competitive advantage ensuring continuous improvement in the process.

PRAYER

We advocate the practice of working hard while trusting God to guide us.

Our Core Values

INTEGRITY

We build our business on the grounds of uncompromising accountability, honesty and fairness, maintaining high ethics and moral standards.

EXCELLENCE

We believe that there is no limit to excellence. We constantly strive to improve our perfomance, ensuring that we continue to exceed our current accomplishments.

RELATIONAL

We promote and support a healthy working environment based on mutual respect, care and trust.

Milestones

1997

PT. SEFAS PELINDOTAMA

Kalimantan Timur

2002

PT. SEFAS PELINDOTAMA

Kalimantan Selatan

2005

PT. TRIBINA PANUTAN

Cilegon, Banten
Established in 2002

2009

PT. SEFAS KELIANTAMA

Jakarta, Bogor, Depok, Bekasi

2010

PT. BLUE COOLANT INDONESIA

Indonesia

2013

PT. CAHAYA SAMOEDERA BERSAUDARA

Indonesia
Established in 2009

2014

PT. SEFAS KELIANTAMA

Nusa Tenggara

2015

PT. SEFAS KELIANTAMA

Bali

2015

PT. SEFAS PELINDOTAMA

Kalimantan Utara

2016

PT. TRIBINA PANUTAN

Tangerang

2018

PT. SEFAS KELIANTAMA

Papua

Our Management Team

RICKY ROESLI

President Director

Ricky Roesli is an Indonesian citizen and founded Sefas in October 1997. With his strong business acumen, management skills and industry knowledge, Ricky has led SEFAS Group to grow and expand the business into multiple business units and sectors. He earned his Master of Business Administration from City University, Seattle, United States in 1995 and Bachelor of Science in Business Administration from California University, Fresno, United States in 1993.

HERMAN SOEGENG

Director

Herman Soegeng is an Indonesian citizen and founded Sefas in October 1997. His extensive network and management skills has put forward the company’s growth to achieve its goals. He graduated from Oklahoma State University, United States with a Bachelor of Science in Business Administration in 1992.

HARTONO

Director

Hartono, better known as Liliek Hartono, was born and raised in the city of Solo (Surakarta, Central Java). In 1990 he was introduced to the ship lubricants industry and started to learn the business.

Liliek Hartono established PT Cahaya Samoedera Bersaudara (CSB) in December 2009 and in December 2010 was appointed by Shell Indonesia as the authorized Distributor of Shell Marine Lubricants in Indonesia and officially merged with PT Sefas Pelindotama in 2013.

Under the proficient leadership of Liliek Hartono, since 2017 PT CSB is now globally the Top Performing Shell Marine Distributor for 4 consecutive years, becoming one of the best Shell Marine distributors in the world and the largest in Indonesia.

YULIA TRIFENA

Director

Yulia Trifena is an Indonesian citizen and joined Sefas since 1998. Prior to joining Sefas, she was in Modern Group’s Finance & Accounting team. With her skills and strong knowledge in strategic financial management, Yulia is able to deliver progressive and sustainable growth for the company. She earned her Bachelor’s degree in Finance from Trisakti University Jakarta, Indonesia in 1996.

HARIS WIJONO

Director

Haris Wijono is an Indonesian citizen and joined Sefas in 2004. He has over 20 years of experience in oil & gas industry. Prior to joining Sefas, Haris had experiences in global oil & gas companies, including Exxon Mobil Netherlands (1991-1994), Agip Petroli (1995-1997), British Petroleum (1997-2003) and Hydrocarbon Consultant for KPC (2003-2004). He earned his Diplom-Ingenieur from Hogere Technische School (HTS) Leeuwarden Netherlands and is certified in Hydrocarbon Management.